Study Case: Under Armour: The E-Commerce Growth Engine

The Stakes: Under Armour faced a massive logistical challenge: six seasonal brand launches annually with over 2,500 multimedia assets that needed to go live simultaneously. Missing a deadline meant missing a market window.

The Fix: I didn't just translate; I architected a full localisation ecosystem. I built an 80-page style guide to unify the brand voice and revamped the QA workflow to coach vendors rather than just correcting them. Simultaneously, I led a massive SEO overhaul of 500+ product descriptions to capture organic traffic.

The Win: The results were immediate. We achieved 100% on-time global release rates and saw a double-digit growth in French e-commerce revenue. Additionally, the French language-quality score jumped by 60% in just 12 months.