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2025 was tough for your business, don’t wait for 2026 to be even tougher.  AI, LLM, AGI… Are you for it or against it? It doesn’t matter… because it’s here to stay. The good news: Nobody really understands it (yes, yes, even the big brains ). The bad news: Everybody thinks they understand it.  The big news: If you’re not using any of it, you’re probably missing something. Yet, we, linguists, are still operating within a CAT tool bubble that doesn’t want to burst and that hasn

Going global is exciting. But to connect with international customers, you need more than just Google Translate. You need business translation techniques  that actually work. If you are based in the UK  and looking to sell to French  or Persian  speakers (for large and small publics), this guide is for you. Why "Good Enough" Isn't Enough Translation isn't just sticking to the source text. It's about swapping ideas . The Globalization and Localization Association (GALA)  defi

The Stakes:  For a streaming giant like Spotify, "good translation" isn't enough; the copy needs to convert users. The challenge was to ensure the French interface felt native, not translated, particularly in the critical onboarding funnel. The Fix:  I acted as a Cultural Consultant and Senior Reviewer, focusing heavily on UX copy. I provided data-driven feedback to the product teams, explaining why  certain French phrasings would lead to better user action. The Win:  My feed

The Stakes:  Managing the Nike account meant handling a staggering volume—over 4 million words  of high-visibility marketing and internal content. The traditional review process was becoming a bottleneck. The Fix:  I moved us toward innovation by designing and rolling out a Machine Translation (MT) evaluation framework. This wasn't about replacing humans, but about smartly integrating tech. I used the data to inform Nike's custom MT engine roadmap while maintaining strict hum

The Stakes:  Under Armour faced a massive logistical challenge: six seasonal brand launches annually with over 2,500 multimedia assets that needed to go live simultaneously. Missing a deadline meant missing a market window. The Fix:  I didn't just translate; I architected a full localisation ecosystem. I built an 80-page style guide to unify the brand voice and revamped the QA workflow to coach vendors rather than just correcting them. Simultaneously, I led a massive SEO over

Language is so much more than just words on a page. It's about the effect you produce on people. That's why I call myself a "French...

A creeping erosion of expertise is silently unfolding across disparate fields, from the nuances of language to the high-stakes worlds of...

When it comes to translation consulting services, finding a provider that truly understands your needs is essential. Whether you are an...

When expanding your reach beyond local borders, understanding global content localisation services is crucial. It’s not just about...

Language is a bridge that connects people, cultures, and businesses. In today’s globalised world, having access to reliable language...

In today’s interconnected world, communicating effectively across cultures is more important than ever. Whether you run a small business...

Accurate medical translation is essential for several reasons. First and foremost, it ensures patient safety. When medical documents,...

In today's globalized world, learning a new language can open many doors. French, known for its beauty and cultural significance, is one...

In our globalized world, effective communication is key. Whether you are a business looking to expand your reach or an individual wanting...